HOME STAGING FOR BUILDERS
Key Associates
By: Allison Taylor
Home staging is often lumped into the same category as interior design; however, there are very distinct differences to each approach. Home staging has a primary goal of preparing a home for sale - either an existing home or a newly built or model home. In staging a home for sale, the goal of the staging must be to appeal to the highest possible number of buyers, while, in interior design, the goal is to appeal to one specific client/family. An interior designer may not be trained in home staging, and vice versa.
Builders are one of the groups that can benefit from enlisting the assistance of a professional home stager. Here is an excellent article from the California Building Industry Association that shares the perspective of how home staging can help builders sell their homes. The full article can be accessed through this link, and here's a sample paragraph:
"More and more new home builders are staging their standing inventory production homes in addition to their model homes, due to the high carrying costs of standing inventory. Model home staging is one of the valuable services that a new homebuilder can benefit from, and when done right, it enhances the beauty and grandeur the homebuilder built into the home and adds just enough life so that a homebuyer can feel and emotionally connect -- "fall in love" with it -- on a deeper level."[1]
[1] Beth L. Bliffen, “Perspectives: Home Staging Can Help Builders With Sales”, California Building Industry Association, 2009, http://www.cbia.org/go/cbia/california-builder-magazine/current-issue/home-staging-can-help-builders-with-sales/
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